The partnership involves cross-promotional marketing initiatives, event sponsorships, endorsements, and the acceptance of Bitcoin Latinum for services, products, and amenities across The h.wood Group's diversified portfolio of upscale nightlife and restaurant venues. Guests will have the option to seamlessly pay for tables, drinks, food, and merchandise with Bitcoin Latinum, in addition to Bitcoin and Ethereum tokens.

Founded by successful entrepreneurs John Terzian and Brian Toll, the independently owned and operated The h.wood Group's restaurant, nightlife, and events divisions manage restaurants, nightlife and hotel venues across the world. The brand includes restaurant concepts The NICE GUY, Delilah LA, Delilah Las Vegas at Wynn Resorts, Delilah Miami, SLAB, Mason, Petite Taqueria, and hospitality venues include Blind Dragon, Bootsy Bellows, Poppy, The Peppermint Club, SHOREbar, 40 LOVE and FOUND Hotels. The h.wood Group has received multiple awards and international recognition for its design and execution. The h.wood Group venues have also become popular with A-list celebrities and influencers. The implementation of Bitcoin Latinum, along with other blockchain technologies opens new business opportunities for The h.wood Group.

"As entrepreneurs, Brian and I have always looked into the future rather than get stuck in old ways. We are constantly watching, learning and adapting. Crypto and blockchain are the future in many ways and we want The h.wood Group to be ahead of the curve. We are excited for this endeavor with Bitcoin Latinum," stated Terzian.

Cryptocurrency payments with businesses have been gaining broader acceptance across a wide spectrum of industries. Several major credit card issuers have rolled out the ability for users to buy and make transactions with cryptocurrencies such as Bitcoin and Ethereum. According to Statista, the United States has the greatest number of companies with Bitcoin ATM's and in-store payment options than any other country in the world, at around 6,000 businesses. In a recent survey by Deloitte, 56% of businesses said their organizations would be making at least $500,000 in blockchain investments over the next twelve months.

Bitcoin Latinum is an enhanced Bitcoin fork. The Bitcoin Latinum algorithm and infrastructure break barriers and speed limits that have prevented some virtual currencies from achieving practical, real-time use. The Bitcoin Latinum tokens are part of an ecosystem being adopted by companies in media, entertainment, gaming, storage, cloud and telecommunications. Bitcoin Latinum tokens can be interchangeably used on each of these partner/supplier networks by consumers. Furthermore, Bitcoin Latinum looks to reduce the cost of a Bitcoin transaction from dollars to pennies for on-chain transactions.

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