According to the latest analysis by Expert Market Research (EMR), the Australia sleepwear market attained a value of USD 46.40 million in 2025. Aided by rising consumer interest in comfort-driven apparel, the market is projected to grow at a CAGR of 8.10% between 2026 and 2035, reaching USD 101.11 million by 2035. The expanding focus on health, wellness, and premium lifestyle choices is significantly contributing to the strong performance of the sleepwear industry in Australia.

Sleepwear has evolved from a basic functional garment to a fashion-forward and lifestyle-enhancing category. Modern consumers increasingly prioritise comfort, fabric quality, and personal well-being, leading to strong demand for products such as pyjama sets, nightgowns, loungewear, and thermal sleepwear.

Australia Sleepwear Market Trends

The Australia sleepwear market is witnessing several notable trends reshaping industry dynamics. One of the most prominent trends is the growing preference for premium and sustainable fabrics, including organic cotton, bamboo fibres, and modal blends. Consumers are increasingly aware of the environmental impact of textiles, encouraging brands to adopt eco-friendly materials and ethical production practices.

Another major trend is the rising popularity of athleisure-inspired sleepwear, offering enhanced flexibility, breathability, and aesthetic appeal. Seamless designs, stretchable fabrics, and relaxed fits are becoming increasingly common as consumers seek versatile garments suitable for both sleep and home wear. Additionally, digital retail expansion and the influence of social media are enabling brands to reach broader audiences, boosting online sales across the country.

Drivers of Growth

A key driver supporting market growth is the rising emphasis on health, wellness, and quality sleep, which has become a major lifestyle priority among Australians. As consumers become more conscious of the link between sleep quality and overall well-being, the demand for comfortable and functional sleepwear is increasing rapidly.

The strong growth of the e-commerce sector further contributes to market expansion. With consumers seeking convenience, variety, and personalised shopping experiences, online platforms have emerged as a significant distribution channel for sleepwear brands. Moreover, rising disposable incomes and the growing popularity of premium lifestyle products are enabling consumers to invest in higher-quality sleepwear.

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Australia Sleepwear Market Forecast

Looking ahead, the Australia sleepwear market is expected to maintain robust growth throughout the forecast period. With rising consumer awareness of sleep health, growing demand for premium and sustainable products, and the continued influence of digital retail, the market is set to reach USD 101.11 million by 2035. The evolving lifestyle preferences of Australian consumers will continue to support innovation, product diversification, and long-term expansion across the sleepwear industry.