According to the report by Expert Market Research (EMR), the Australia forklift rental market attained a value of USD 156.25 million in 2025. Aided by the growing demand for material handling equipment across logistics, warehousing, construction, and manufacturing sectors, the market is projected to grow at a CAGR of 5.50% between 2026 and 2035, reaching a value of USD 266.90 million by 2035. Forklift rental services are increasingly preferred by businesses seeking operational flexibility, cost efficiency, and access to technologically advanced equipment without significant capital investment.

Australia Forklift Rental Market Trends

One of the key trends shaping the Australia forklift rental market is the growing preference for electric and environmentally friendly forklifts. With increasing emphasis on sustainability and compliance with emission regulations, businesses are shifting towards electric forklifts that offer lower operating costs and reduced environmental impact. Rental companies are responding by expanding their electric forklift fleets and offering energy-efficient models.

Another notable trend is the increasing adoption of short-term and flexible rental contracts. Companies operating in seasonal industries, such as retail and agriculture, are increasingly opting for rental solutions to manage fluctuating demand. Additionally, the integration of telematics and fleet management technologies is enhancing equipment monitoring, safety, and maintenance efficiency, thereby improving overall service quality.

Drivers of Growth

The growth of the Australia forklift rental market is primarily driven by the rapid expansion of the logistics and warehousing sector. The rise of e-commerce and omnichannel retailing has significantly increased the need for efficient material handling operations, boosting demand for forklift rentals. Furthermore, infrastructure development projects and growth in the construction sector have contributed to increased utilisation of forklifts on temporary and project-based assignments.

Cost advantages associated with renting, such as reduced upfront capital expenditure, lower maintenance responsibilities, and access to the latest equipment, are also key growth drivers. Small and medium-sized enterprises, in particular, are increasingly adopting forklift rental services to enhance operational efficiency while maintaining financial flexibility.

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Australia Forklift Rental Market Forecast

Looking ahead, the Australia forklift rental market is expected to witness robust growth over the forecast period, registering a CAGR of 5.50% between 2026 and 2035. Continued expansion of logistics infrastructure, rising preference for rental-based equipment solutions, and technological advancements in forklift design are expected to support market growth. As businesses increasingly prioritise efficiency, sustainability, and flexibility, the forklift rental market in Australia is well positioned for sustained long-term expansion.