- CENTRESTAGE is taking place at the Hong Kong Convention and Exhibition Centre from 4 to 7 September, with free entry to both industry buyers and the general public for the entire event for the first time

- The fair features five zones, including the new Athleisure and Circular Fashion zones, reflecting trends in sportswear and sustainability respectively

- Record-breaking participation of more than 250 brands from 18 countries and regions, including prestigious and internationally renowned labels, underscoring Hong Kong’s status as Asia's creative hub

- Renowned fashion designer Roksanda Ilincic held a sharing session today and Robert Wun will host a masterclass session tomorrow. He will also showcase his design collection in an exclusive exhibition zone

- A series of fashion shows will take centre stage, including the Fashion Hong Kong Runway Show, which features a crossover between film and fashion with Weeds on Fire director Steve Chan, showcasing design pieces from four local designers

- The exhibition culminates with the Hong Kong Young Fashion Designers' Contest on 7 September, with Masayuki Ino, founder and designer of Japanese fashion brand doublet, serving as a guest judge

Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), CENTRESTAGE began today at the Hong Kong Convention and Exhibition Centre (HKCEC) and will put on a scintillating show for attendees until 7 September. This edition of CENTRESTAGE sees a significant milestone as, for the first time, the event welcomes both industry buyers and the public free of charge for the entire duration. Numerous fashion and accessory brands are helping to offer a unique shopping experience for fashion enthusiasts from far and wide. The fair allows brands to expand their business connections and supports the growth of Hong Kong's creative industries.

Sophia Chong, Deputy Executive Director of the HKTDC, said: "This edition of CENTRESTAGE has shattered previous event records with more than 250 participating brands from 18 countries and regions. For the first time, this four-day exhibition welcomes the public free of charge for its entire duration, alongside the Hong Kong Watch & Clock Fair and Salon de TIME, with the goal of creating synergies and advancing our local creative industries. Yesterday's CENTRESTAGE ELITES featured a stunning show from internationally renowned haute couture designer Robert Wun, attracting global fashion buyers, pivotal figures in the local industry and fashion enthusiasts, and helping to reaffirm Hong Kong's status as a creative hub. Over the next four days the exhibition will help to forge new business opportunities in the fashion industry and energise our mega event economy at the same time."

Entering its ninth edition, CENTRESTAGE has become a hallmark event for Asia-Pacific and international fashion, attracting renowned global brands. Notable among the labels joining this year’s event are the eponymous brand of Robert Wun, who became the first Hong Kong-born designer to grace the prestigious Paris Haute Couture Fashion Week; renowned British brand ROKSANDA; sustainable luxury fashion brand PATRICK McDOWELL; globally renowned French brand BLVCK PARIS, which now has millions of social media followers; and avant-garde Italian brand LH (LA HAINE INSIDE US).

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