Sydney, New South Wales - The last changes to their search engine methods, Google’s Panda and Penguin updates, scrambled search results sending many high ranking websites to the basement in page rankings. Many businesses are returning marketing dollars back to more productive pay per click advertise solutions.Search engine optimization specialists trying to make sense of it all found conflicting results offering poor insight as to what needed to be addressed. The bottom line was that Google really doesn’t have any interest in "free". After all, they are a business. While organic search, often referred to as "free" search engine marketing, still carries weight, businesses need to reevaluate where they place emphasis on their web marketing. Total Marketing Australia offers an alternative that is favoured by Google, pay per click advertise.
This type of paid marketing is an option not likely to fall out of favour with search engines. Both Bing and Google marketing solutions offer paid advertising. This is a major source of revenue for those companies.
According to marketing manager Ray Giridharan, "Marketing with pay per click advertisejust makes good economic sense. Clients get targeted ads place in front of a buying community."
In fact, when reviewing the Search Engine Results Pages (SERP) it’s now obvious that Google plans to leave very little of the search engine results page as real estate available for organic search results. Pay per click advertise ads are appearing in a more predominate space on the SERP making these paid ads more appealing to shoppers and searchers.
Contact details:-
Ray Giridharan
Phone +61 433 399 294
Address: PO Box 587
Waverley NSW 2024 Australia
To know more about pay per click advertise and search engine optimisation specialist, please visit http://www.totalwebdesign.com.au