- This year’s MarketingPulse and eTailingPulse conferences will be held on 19 March under the theme Inspiring Possibilities, bringing together global marketing and e-commerce experts to share forward-looking insights and practical experiences and offer inspiration and actionable strategies to attendees- The conferences will explore cutting-edge trends and innovative strategies in marketing, including the application of data and AI, the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity
- Another highlight will be an in-depth discussion on the development potential of the ASEAN and halal markets, and the untapped potential of pet KOLs in shaping effective branding and merchandising and creating strong emotional connections with audiences
- An impressive roster of cross-disciplinary marketing leaders and industry pioneers will share their expertise at the conferences, including:
- Nikkia Reveillac, Director (Global), Consumer Insights at Netflix (2021-2024)
- Prof Darren Thayre, Head of Innovation, Global Strategic Initiatives at Google
- Prof Dr Thomas Girst, Global Head of Cultural Engagement, BMW Group
- Fabien Vallérian, International Director of Arts & Culture at LVMH’s Maison Ruinart
- Tony Chen, Director of Public Affairs at Taobao & Tmall Group
- Tina Zhao, Marketing Director, Global Business Solutions, Xiaohongshu
- Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay Pacific Airways
- Yi-Fang Chen, Head of Leisure and Beauty Business Department, Meituan
- Jordan Cheung, Chief Marketing Officer, Hang Seng Bank
- Matthew Li, Head of Brand and Marketing at Decathlon Hong Kong
The Hong Kong Trade Development Council (HKTDC) will host the 2025 MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 19 March. A premier event on the Asia-Pacific marketing and e-commerce landscape for many years, this year’s conferences are bringing together close to 80 global elites from diverse industry sectors, including influential marketing experts, economists, retail giants, brand strategists, advertising and PR professionals and e-commerce leaders. Attendees will have the opportunity to explore forward-thinking market dynamics, emerging trends, innovative marketing strategies and compelling success stories.
Themed Inspiring Possibilities, the conferences aim to turn visionary ideas into actionable strategies and spark cross-disciplinary collaboration. This year’s event will cover a variety of marketing hot topics including leveraging data and artificial intelligence (AI) to drive innovative marketing strategies; integrating art, music and culture into brand marketing to explore new frontiers; embracing neurodiversity to foster more inclusive marketing perspectives; capturing opportunities in the ASEAN and halal markets; empowering the “she economy” in Mainland China; and using innovative AI solutions to enhance competitiveness in this new market segment.
Experts explore data-driven innovation in marketing
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