Following the successful Home InStyle and Fashion InStyle fairs last week, the gifts, printing and packaging and licensing events have attracted some 4,800 exhibitors from 22 countries and regions

Hong Kong International Printing & Packaging Fair spins off DeLuxe PrintPack Hong Kong

Hong Kong has always been committed to promoting culture, creative and IP trade, leveraging the city’s unique East meets West advantages. The Hong Kong Trade Development Council (HKTDC) hosted lifestyle and licensing events in April, gathering global trend-setting creative products and services, and helping the industry seize business opportunities. Following the successful conclusion of Home InStyle and Fashion InStyle last week, a range of exciting fairs and conferences will continue this week. The Hong Kong Gifts & Premium Fair runs for four days at the Hong Kong Convention and Exhibition Centre (HKCEC) from today until 30 April. The Hong Kong International Printing & Packaging Fair and concurrent DeLuxe PrintPack are at AsiaWorld-Expo. The Hong Kong International Licensing Show (HKILS) and Asian Licensing Conference (ALC) are also held at the HKCEC for three days from today. The four events have attracted over 4,800 exhibitors from 22 countries and regions, while the ALC gathers some 30 international licensing industry leaders to discuss trends. These activities have created global business opportunities across industries and disciplines, consolidating Hong Kong’s role as the leading regional creative hub and IP trading centre.

Sophia Chong, Deputy Executive Director of the HKTDC, said: “Over the years, the HKTDC has been committed to promoting Hong Kong as the regional creative hub through exhibitions, conferences and diversified activities, helping local creative industries to go global. In response to market demands, the Gifts & Premium Fair launched the Cultural & Creative Corner for the first time last year and again this year with a variety of products rich in craftsmanship, creative design, cultural characteristics and ‘intangible cultural heritage’. The Licensing Show also invited renowned museums to display their art IP licensing, as well as international brands to showcase their creative designs and IPs. The two printing and packaging related fairs provided diverse packaging, creative solutions and customised services for different products. The three fairs complement each other, facilitating cross-disciplinary cooperation, generating greater synergies to the industries.”

Ms Chong also said the HKTDC is dedicated in promoting sustainable development in the business sector through its diversified support services and online-to-offline sourcing platforms, assisting the industry to promote and procure green products and solutions. The trade shows held this week include green zones, while exhibitors offering green products at other zones are also provided with green labels for buyers’ easy identification.

Promoting local design brand with international cultural and creative activity

The Hall of Fine Designs in the Hong Kong Gifts & Premium Fair brings together local and international well-known brands, including Red A (Booth: 1C-G03) from Hong Kong, Yashica (Booth: 1C-E04) from Japan; c-secure (Booth: 1D-C05) from the Netherlands and LifeBion (Booth: 1D-C06) from Italy.

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