It is all about a great experience within the organization, which should reflect change, as change per-se is the only constant and it is inevitable. Fast innovation, quick iteration, and the ability to adapt to change are the new demands placed on the workplace.

A sea change is being witnessed at the moment, and the need of the hour is to foster a culture that addresses rapid growth as well as personal satisfaction. It definitely calls for turning existing company policies and conventional norms on their head.

It does not help anyone to be at the receiving end of a stifling organizational culture. The way appraisals are conducted, travel assignments are taken care of, the work life balance is handled, training is imparted.

The office constraints consciously need to be turned upside down to overcome bottlenecks and ensurer smooth operations. An environment needs to be created that promotes excellence, nurtures talent, while inculcating entrepreneurial innovation.

People who have studied company culture closely are of the opinion that it takes around 9 to 18 months for the culture to take roots after the organization goes live or become operational. Once the organization culture has been embedded into its DNA, it is carved in stone for good.

It is almost impossible to change 5 or 10 years down the line. In the context of the subcontinent, two major dimensions of organizational culture is witnessed. The first one pertains to business or money in relation to experience or product organization.

The other one is professional versus single proprietor organizations. Let us first take a real good look at a single proprietor company, out here the leader upon waking up starts thinking in terms of yesterday's margin or revenue from the last week, for that matter, and how to go about increasing the figures.

Matter of factly, one becomes what one measures, over a period of time, without any exceptions. If one is measuring how many transactions are made or how much money is earned per day, for that matter per month, per quarter, and everything is calibrated accordingly, in all likelihood the entity would do well.

Such an organization is singularly driven by financial opportunity. It is said that revenue hides all evils. In such a company one can easily get away with the proverbial murder, as long as the person is delivering the desired figures.

On the contrary if someone happens to be working for an experience oriented company, they would come across a person in a leadership position waking up obsessing with the details of customer experience.

They are most probably looking for best product selection, watching the price points at which they are being offered, quality assessment, response times and the customer turnaround times with abiding trust at the back of their mind that the quality of inputs would in turn determine the output and take care of the revenue.

They simply ignore the short term determinants, like making money while doing all possible things to enhance the product or the user experience, an out and out experience based professional enterprise.