Custom publishing can be a daunting task. The understanding of the distribution and utilization of content to appeal the target audience is a challenging task and requires professional help. The type of content a company needs depends on its target audience. If one wants to connect to the audiences with meaningful content of high quality, custom publishing is the best suitable solution. Agency Fish has been serving the world of in-flight publishing since past twenty years. They produce magazines in over 20 vernacular languages. Recently, the company organized a seminar to talk about the importance of custom publishing and how it can help companies wield that competitive edge in the market with its services. The seminar kick started when the first speaker spoke at length about what custom publishing is all about. He told that when people these days talk about marketing strategies, it is almost impossible to think of it without printing campaigns. Advertisement through magazines is the best way to reach out to the global audience and market products. Custom publishing is a better means of advertisement and stands out from traditional publishing in many ways. The next speaker advocated the need of having its own magazine for a business/company, rather than being satisfied with having a small space in any daily magazine. Such a step will not only helps the business reach out to the global audience with its products but also give it an edge over its competitors as the magazine will give it a chance to express a lot about its offerings as well as the company, in general. As far as the expenditure is concerned for custom publication, the point that has to be taken into consideration is that it is better to spend and invest money in one go, rather than putting money in traditional printing from time to time.
Taking the seminar forward was the next speaker who discussed how custom magazines are usually sponsored to promote the company or the brand by targeting a particular genre of audience with rich quality content and with the aim of making a long lasting impression on the readers. He emphasized on the benefits of using custom publishing services in both print and digital formats offered by Agency Fish. How the company conducts statistical analysis on its client background and keeps the target audience hooked with data and information was also talked about.
The seminar concluded with the speakers emphasizing on how Agency Fish can get businesses its own custom magazine at affordable prices. That they can get back the money invested in no time when the magazine hits the bull’s eye and generates leads was also stressed upon.
Agency Fish Ltd
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